Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtica has 20 offices around the world and employs over 4,000 employees. Founded in 2010, Playtica was the first company to offer free-to-play social games on social networks and, soon after, on mobile platforms. Playtica (NASDAQ:PLTK) is a mobile gaming entertainment and technology market leader with 35 million monthly active users across a portfolio of multiple game titles. The company’s ability to successfully integrate studios and grow its mobile entertainment platform by leveraging its proprietary Boost platform continues to drive its financial and operational success. This acquisition is the latest in Playtica’s long and successful history as a consolidator.

We look forward to working with the JustPlay.LOL team to further expand that base and provide them with the best entertainment experience possible. “JustPlay.LOL has built an impressive community of systematically engaged users. Leveraging leading game operations technology.” Chief Strategy Officer of Platica.

This acquisition is in line with Playtica’s strategy to expand its breadth of entertainment genres and leverage the company’s Boost platform to enhance game-operations.Įric Rapps said, “The acquisition of JustPlay.LOL and its flagship title, 1v1.LOL, continues our strategy to diversify the game genres we operate in as we continue to drive our industry-wide strategy to drive revenue through our Boost platform. (NASDAQ:PLTK) today announced the acquisition of 1v1.LOL, Israel-based, JustPlay.LOL, maker of multiplayer games, as part of the company’s offering. HERZLIA, Israel, Ma/PRNewswire/ - Playtica Holding Corp. The acquisition furthers Playtica’s growth strategy with expansion into the high growth action and battle royale genres

Justplay lol